About VegieFresh
Built from experience, driven by quality — a Pukekohe fresh produce supplier for restaurants, cafes and commercial kitchens across Auckland and Hamilton.
Satwant Singh
Satwant Singh arrived in New Zealand in 2011 as a young student with big dreams, a willingness to learn, and a strong work ethic.
He learned the agriculture and food industries from the ground up, working hands-on in New Zealand's primary sector. His experience included kiwifruit orchards and onion and potato packhouses, where he personally worked with cutting, grading and packing produce.
He spent more than eight years in the food-processing industry, developing practical knowledge of produce handling, agricultural supply chains, seasonal changes, quality standards, packing and processing, and New Zealand's food industry.
In 2022, after more than a decade of experience, he founded the business with a goal of solving the everyday sourcing problems faced by restaurants, cafes and food businesses — supplying quality vegetables reliably and acting as a dependable partner between the supply chain and commercial kitchens.
- 2011
Arrived in New Zealand
Arrived as a young student with big dreams, a willingness to learn and a strong work ethic.
- 2011 – 2022
Hands-on industry experience
Worked across kiwifruit orchards and onion and potato packhouses, learning produce handling, grading, packing and New Zealand's food industry from the ground up.
- 8+ years
Food-processing industry
More than eight years developing practical knowledge of agricultural supply chains, seasonal change and quality standards.
- 2022
Fresh-produce business founded
Founded the business to solve the everyday sourcing problems faced by restaurants, cafes and food businesses.
- Today
A growing supply network
Personally managing a local delivery fleet across Auckland and Hamilton, with freight coordinated for bulk produce elsewhere in New Zealand.
Who you're dealing with
A small, owner-operated wholesale business. The person who takes your order is the person who loads the truck.
- Trading name
- VegieFresh
- Established
- 2022, Pukekohe
- Founder & owner
- Satwant Singh
- Based in
- Pukekohe Road 2678, Pukekohe
- Delivery areas
- Auckland and Hamilton — own fleet; freight coordinated elsewhere in NZ
- Contact
- +64 21 0825 6766
Who we supply
VegieFresh is a wholesale supplier to food businesses — restaurants, cafes, takeaways, caterers, hotels, dairies and central production kitchens across Auckland and Hamilton. We do not sell to the public at retail. Most customers are on a fixed weekly or twice-weekly delivery day and receive a weekly price list that follows the New Zealand fresh-produce market.
Our Values
Hard Work
Quality
Reliability
Respect
Long-term Relationships
Ready to work with a supplier who understands produce?
Browse our range or get in touch to talk about your kitchen's needs.